Marketing direction
Understand your business, map the customer journey and set a 90-day improvement plan.
90-day plan · Expert oversight
For owners & marketing teams · roofing companies
Your expert
growth marketer.
Without the full-time hire.
Demand generation. Sales pipeline optimization. Clear ROI.
Connect your marketing, lead follow-up and customer relationships in one managed growth strategy. Generate demand, convert more opportunities and understand what your investment produces.
Every lead. Every marketing dollar. One connected growth strategy.
Photo: Paragon Exterior / Unsplash
Established 2013Previously SB Web Management
13 years of experienceGrowth marketing & pipeline optimization
Seven figures in ad spendHands-on management experience
Capped at 10 clientsFocused scope. Direct oversight.
Built into the monthly partnership
Stay current.
Keep what works.
A monthly review of AI and marketing technology, focused on useful improvements and your return.
WebsitePaid adsSocial & contentCRMFollow-upReporting
Your toolkit, reviewed every month.
Evaluate tools, remove friction and test useful capabilities across your marketing. Improve one piece without rebuilding the whole system.
ChatGPT
Claude
Gemini
AnalyticsExamples, not endorsements or promised integrations. New subscriptions require approval.
Inside the Growth Partnership
One experienced partner.
Six clear responsibilities.
Expert oversight, specialist implementation and clear accountability. Without the full-time hire.
Campaign oversight
Manage one primary Google or Meta Ads channel, or coordinate with your existing provider under the agreed scope.
Campaign review · Budget & lead-quality oversight
Connected pipeline
Bring agreed lead sources, CRM stages and sales handoffs into one usable view. Keep your existing CRM where practical.
Lead sources · Ownership · Next actions
Follow-up & retention
Maintain agreed enquiry, appointment, estimate and customer follow-up workflows. Your team handles the sales conversations.
Tested automation · Repeat-business opportunities
AI & monthly improvements
Review emerging tools, find bottlenecks and implement one agreed improvement or experiment each month.
Toolkit review · Improvement log
Reporting & collaboration
Review cost per lead, customer acquisition cost, conversion rates and recorded revenue using available data.
Weekly update · Monthly scorecard & meeting
One business, one primary acquisition channel and an agreed pipeline. We manage the channel or coordinate with your provider as scoped. Setup, extra channels and major projects are separate; your team handles sales and records outcomes.
Review the full partnershipTwo included advantages · Lead Recovery Sprint + defined Local Competitor Protection.Scope & terms ↗
The customer journey for roofing companies
A pipeline that follows
how your customers buy.
Capture roof and project details, distinguish repair from replacement inquiries, and keep estimate next steps visible. Your office owns inspection scheduling and sales conversations.
Inspection inquiry
Inspection scheduled
Estimate followed up
Signed roofing job
These are example stages to discuss during onboarding, not a claim of results for a client in this industry.
How the service works
A clear start.
A working rhythm.
Know what happens first, what we manage and what you receive.
Connect & launch.
Assess the business, agree priorities, connect the approved systems and walk your team through them.
Written launch plan · Agreed setup · Team walkthrough
Manage & improve.
Review ads and the pipeline, flag stalled opportunities and document agreed changes.
Campaign oversight · Pipeline review · Written update
Review & plan.
Review recorded results, your toolkit and the next improvement together.
PDF scorecard · Working meeting · Toolkit review
Setup, launch timing and management terms follow an agreed scope, access and approvals.
Understand how the pieces connectSee the deliverables
See what you get.
Fictional examples of your pipeline, reporting and updates. Not client results.
A pipeline your team can use.
Inspect sample records, next actions and opportunity stages.
Explore the demoReporting you can keep.
Review the report format, costs, recorded outcomes and assumptions.
Open the sample PDFUpdates that explain the work.
See what changed, what needs attention and the next actions.
Read the sample updateBefore we talk
Questions before you begin.
Is this software, an agency, or a fractional marketing role?
It is a managed marketing service with fractional oversight. We connect the agreed campaigns, pages, tracking, and follow-up, and review the pipeline with your team. Platform access supports that work.
Do I need to replace my existing CRM?
We review your systems first. The proposal specifies whether to connect with an existing tool or use a dedicated pipeline on the TealBlue platform. Integrations depend on the tools and access available.
How do you measure ROI?
We include ad spend, agency fees, and agreed software costs. We connect recorded sales outcomes with their sources. Profit-based ROI needs margin data; revenue metrics and attribution gaps are labeled when profit cannot be established.
Start with a free conversation
Find your next
marketing priority.
Start with a free, 20-minute Marketing Clarity Call. Talk through your current setup, the gaps you see and whether ongoing oversight, focused work or a paid roadmap makes sense. No obligation.
This is an initial conversation, not a full audit or written plan. We reply by email to arrange a time; submitting the form does not book an appointment.